41 South Main Street
P.O. Box 1219
Hardwick, Vermont 05843
“Highly personal and original . . . McKibben goes beyond Marshall McLuhan’s theory that the medium is the message.”
Imagine watching an entire day’s worth of television on every single channel. Acclaimed environmental writer and culture critic Bill McKibben subjected himself to this sensory overload in an experiment to verify whether we are truly better informed than previous generations. Bombarded with newscasts and fluff pieces, game shows and talk shows, ads and infomercials, televangelist pleas and Brady Bunch episodes, McKibben processed twenty-four hours of programming on all ninety-three Fairfax, Virginia, cable stations. Then, as a counterpoint, he spent a day atop a quiet and remote mountain in the Adirondacks, exploring the unmediated man and making small yet vital discoveries about himself and the world around him. As relevant now as it was when originally written in 1992–and with new material from the author on the impact of the Internet age–this witty and astute book is certain to change the way you look at television and perceive media as a whole.
“By turns humorous, wise, and troubling . . . a penetrating critique of technological society.”–Cleveland Plain Dealer
“Masterful . . . a unique, bizarre portrait of our life and times.”
“Do yourself a favor: Put down the remote and pick up this book.”
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